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Contest Guidelines & Info

To enter either contest, you must be a California high school student between the ages of 14 and 20 at the time of entry. If you are under 18, your parent or legal guardian must sign an eligibility form (we will contact you).

CONTEST OPENS: 4/12/19 12:01 AM PDT
CONTEST EXTENDED: 5/20/19 11:59 PM PDT

  1. The design must have the ability to capture the attention of others, specifically, the attention of your peers. Your design must resonate with teens and young adults and move them to action.

  2. Clarity of message – design must be understandable and relevant to distracted driving.

  3. Creativity – put your personal stamp on it and make it YOURS. Only original entries will be accepted.

  4. Design must be in color, no black and white entries will be accepted.

  5. Entrants may enter individually or as part of a Team of no more than four (4) members. If entering as part of a Team, the Team’s Primary Entrant must submit his/her contact information on the entry form, list the names of his/her Team members on the entry form. Limit one entry per person if submitting as an individual or one entry per team.

  6. Entries may not include logos, road signage or any color or font schemes that imitate official road signs, traffic directional signs or might confused as such. http://leginfo.legislature.ca.gov/faces/codesTOCSelected.xhtml?tocCode=VEH&tocTitle=+Vehicle+Code+-+VEH

  7. Do not use any design elements that are not of your creation (i.e. stock photos, emoji’s, Apple or other branding, etc.). Avoid (or blur) all branding in your submission. Entries using borrowed imagery must secure expressed and written permission for use within the piece and that permission should be sent to the California Office of Traffic Safety. By submitting your entry, you are agreeing that you have secured permission for any imagery, etc. prior to submitting.

  8. Not feature imagery or dialogue that is inappropriate, indecent, obscene, hateful, tortuous, defamatory, slanderous, dangerous, or libelous.

  9. Not promote bigotry, racism, hatred, or harm against any group or individual or promote discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

  10. The ad must:

  • Use the Go Safely, California logo

  • Mention Go Safely, California

  1. The video must be 60 seconds long and have the ability to capture the attention of others, specifically, the attention of your peers. Your video must resonate with teens and young adults and move them to action.

  2. Clarity of message – video must be understandable and follow an easy-to-follow storyline.

  3. Creativity – put your personal stamp on it and make it YOURS. Only original entries will be accepted.

  4. Your video should be clear and footage should be “steady” and not shaky.

  5. Entrants may enter individually or as part of a Team of no more than four (4) members. If entering as part of a Team, the Team’s Primary Entrant must submit his/her contact information on the entry form, list the names of his/her Team members on the entry form, and use his/her YouTube account for the Video entry. Limit one entry per person if submitting as an individual or one entry per team. Entries must be publicly accessible on YouTube.

  6. All characters must wear seat belts, and no footage should be used of people, characters or otherwise, actually texting while driving or driving recklessly or in violation of the California Vehicle Code or any California law. http://leginfo.legislature.ca.gov/faces/codesTOCSelected.xhtml?tocCode=VEH&tocTitle=+Vehicle+Code+-+VEH

  7. Do not use any design elements that are not of your creation (i.e. stock photos, emoji’s, Apple or other branding, etc.). Avoid (or blur) all branding in your submission. Entries using borrowed imagery, music, lyrics, etc. must secure expressed and written permission for use within the piece and that permission should be sent to the California Office of Traffic Safety. By submitting your entry, you are agreeing that you have secured permission for any imagery, music, lyrics, etc. prior to submitting.

  8. Not feature imagery or dialogue that is inappropriate, indecent, obscene, hateful, tortuous, defamatory, slanderous, dangerous, or libelous.

  9. Not promote bigotry, racism, hatred, or harm against any group or individual or promote discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

  10. The ad must:

The “Go Safely, California” PSA contest is in no way sponsored, endorsed, administered by, or associated with, Snap Inc. Each entrant or participant completely releases Snap Inc. from all claims based on, related to, or arising from the Promotion.

(Prizes awarded for each category)

1ST PLACE PRIZE!
$4,000
2ND PLACE PRIZE!
$2,000
TOP VOTE GETTER
$1,000
HONORABLE MENTION
2X $250
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